As the Ministry Assistant at Bethany Baptist Church, Wendell NC, my job is to create a variety of different digital and print products. Bethany was in need of a brand package for different Ministry Leaders to refer to when advertising their events and creating different branded apparel to ensure our logos and colors were consistent across all of our projects.
Brand Package Process:
After speaking with the lead Pastor, who created the main church logo and most of the ministry logos, and learning all of the differnt logos, fonts, and colors the church uses for their brand personality (as well as how the logos and colors are misused), I made a 6 page Brand Package & Guidelines Booklet that would be easy for leaders to scan and better undertsand how to use the materials available to them. The booklet includes a cover page with a modification date, 2 Logo Use pages, 1 Logo Misuse page, a Color Palette page, and finally a Typography page.
Final
