View some of the content I have created for local businesses to advertise their business below!
February, 2026
This local theater's (Wendell, NC) head designer, Shaelynn Wade, reached out to me and expressed that they needed assistance with advertising their upcoming show on social media. They asked that I come up with different Reel ideas for their show, as well as captions/hashtags, and post the videos on their Facebook and Instagram pages.
To begin the brainstorming process for their videos, I first had to learn about their upcoming show called 'The Odd Couple (Female Version)', based on the old sitcom. The show was all about the hardships female roommates and friends face in their early 30's in the big city. One character was a slob, and the other a clean freak.
After learning as much as I could about the show and their goals over a phone call with Shaelynn, I began brainstorming/ researching local theater content ideas and then created the video content pitch below.
My Video Content Pitch
After Shaelynn approved the pitch and schedule, I visited their theater and recorded every video that needed to be posted before the show started. I then edited by videos in Canva and CapCut and approved them for publishing. View the content I created below!
July, 2026
The co-founder of The Wine Book Lounge reached out to me and asked if I could help them refresh/update their advertising content for social media, as well as get some pictures to update their website. He expressed that they would like a couple of videos that tell their story and show how their cart can liven up any event.
After learning more about their company and their goals for these videos/images, I started researching some trends and decided I would create 3 videos for their Instagram and TikTok pages:
"About Us" Video: Interview-style video, shots of the cart in action overlay while their story is told
"This and Yap" Video: Show the aesthetic of the cart with a viral audio
"Before and After" Video: Show the set-up process and cut to the final aesthetic details with viral audio
Final Videos (shot on phone & digital camera, edited in CapCut) and Images (shot on Canon EOS, edited in Adobe Lightroom):
(Some videos have not been posted on their social media pages yet, so the edited videos will be embedded)
(not yet posted)
(not yet posted)
Images:
