As the Ministry Assistant at Bethany Baptist Church, Wendell NC, my job is to create a variety of digital and print products. When I first started at Bethany in 2024, I asked to improve their weekly newsletter layout and design by using Mailchimp's software. Their previous software was limited in personalization and had a dated look to it, and I wanted to make the emails more engaging and aesthetically pleasing. Take a look at an example of our updated weekly newsletter that I created in Mailchimp below!
Each week has the same general layout, except that the block images and text are updated with new events and announcements when needed. I create each announcement block image in Canva and Illustrator to create a visually appealing layout and help members visualize and understand each announcement more quickly than reading the description. I also try to make each title exciting and descriptive so that members can scan emails easily and understand what events are coming up without taking too much of their time.
Through Mailchimp's analytics, I was able to view our email engagement and update different details to make the most effective and engaging newsletter for our audience. Viewing and clicking buttons is important for our newsletter to make sure members stay informed and sign up for events, which is why I keep our layout simple and visually easy to scan while also updating images constantly to ensure they never feel boring!
